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Graham McKenna
Public Relations Manager
THX Ltd.
Email
TEL 415.492.3946
FAX 415.492.3988


Sunok Pak
Hill & Knowlton, San Francisco
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TEL 415.281.7129


THX LAUNCHES VIDEO CALIBRATION TRAINING
FOR INSTALLERS AND DEALERS

CES 2008, Las Vegas, January 7, 2008 - THX Ltd. today announced that it is expanding its worldwide training and educational programs to include THX Certified Video System Calibration and Training. Professional dealers and installers who successfully pass the training course will be approved to offer THX Certified Video Calibration services to their customers. Classes will be offered regionally throughout the U.S. several times a year, beginning in January in Southern California.

THX Certified Video System Calibration and Training is the most in-depth and comprehensive calibration training available today. The curriculum, which is designed by THX video engineers, includes classroom instruction, two full days of hands-on calibration training and a comprehensive online exam. THX partnered with the instructors of LionAV, who have performed thousands of home theater calibrations, to present the coursework. Students will gain an in-depth understanding of video calibration using a variety of video testing and calibration instruments, as well as knowledge of consumer projector and flat panel display operation, performance, and maintenance.

"The THX Certified Video System Calibration coursework is designed to raise the level of education available for professional installers and calibrators, as well as provide them with a valuable asset to generate new business," said John Dahl, director of education at THX. "THX is using its knowledge of filmmaking and HDTV manufacturing and certification to educate and train installers on how to set up a customer’s display to mirror the studio environment, where film and video games are originally created."

To complete the THX video training, candidates are required to successfully complete a number of calibrations under the supervision of THX course instructors. Once the course is completed and candidates pass the online exam, they will be listed on the THX directory of Certified Video Calibration Technicians and will gain access to a private forum and other THX marketing and online services. In addition, THX will distribute a dated verification of all calibrations to eligible homeowners. Each homeowner will also receive a copy of the latest THX Demo Disc II, which will enable them to show off their newly optimized video system.

"We are thrilled to partner with THX, such a trusted consumer brand and pioneer in product certification," said Gregg Loewen, founder of LionAV. "No other video training course will offer such in-depth and hands-on training of video calibration and flat panel operation. By achieving the THX Certified status, video calibrators will stand out among competitors and establish themselves as elite members in their field."

THX Video Calibration and Training Schedule:

  • Los Angeles, CA, - January 29-31
  • San Francisco, CA - February
  • Orlando, FL - March
  • New Jersey, April

ABOUT THX LTD.
THX Ltd. was founded by filmmaker George Lucas to improve the way movie audiences experience the sights and sounds of feature films on the silver screen. The goal, then and now, is to continually improve the entertainment experience through strict engineering performance standards, innovative product designs and breakthrough technologies. Leading companies from around the globe count on THX to help them create better, more innovative products and services. For more information, visit www.thx.com.

THX and the THX Logo are trademarks of THX Ltd., which may be registered in some jurisdictions. All rights reserved.


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